We are in the midst of a technology-driven revolution. As the world runs on data, collecting and integrating the same continues to be complicated, to say the least.
We are in the midst of a technology-driven revolution. As the world runs on data, collecting and integrating the same continues to be complicated, to say the least.
"As Jack Dangermond, co-founder of the Environmental Systems Research Institute (ESRI), rightly said – “When you put it on a map, people get it”.
Every location on earth has massive amounts of data attached to it–not only political but socio-economic factors. Remote sensing, Geographic Information systems (GIS), and Global Positioning Systems (GPS) are important geospatial technologies that facilitate the gathering and management of geospatial information.
Let’s understand the basics of remote sensing in GIS.
Remote sensing is a phenomenon of gathering information about objects and locations from a distance typically using aircraft or satellites. Remote sensing is also used to detect and classify objects on the earth’s surface, in the atmosphere, as well as in the ocean.
Let’s understand the basics of remote sensing in GIS.
Remote sensing is a phenomenon of gathering information about objects and locations from a distance typically using aircraft or satellites. Remote sensing is also used to detect and classify objects on the earth’s surface, in the atmosphere, as well as in the ocean.
The sources of remote sensing data can range from satellite imagery to aerial photographs, and even laser scanning technologies like LiDAR which uses light detection and ranging to gather vital location information.
Additionally, remote sensing is also used to measure impervious surfaces and hydro-logic applications. Today, a combination of remote sensing, with AI and location intelligence has helped businesses to maintain exceptional levels of customer experience.
Remote sensing solutions and Geospatial data have immense benefits for all types of businesses. Let’s look at some of the benefits in detail.
Supply Chain Management
The world of logistics has seen many changes in the last few years owing to changes in consumer behaviors, advancements in technology, and rising e-commerce avenues. Using technology like geospatial and remote sensing, businesses can track their shipments and inventory which helps streamline the operations and reduce costs considerably.
Tracking shipments also means the business can keep the consumers informed about the status of their shipment in different phases. This improves the overall health of the customer experience and increases transparency.
Insurance
Insurance companies heavily rely on predictive and risk analytics to analyze risk factors of potential locations. This also means geospatial data gives them vital insights into natural calamities and socio-economic factors like crime and spending capacity.
With the help of accurate geospatial insights from tools like Mapinfo Pro (A GIS Mapping Software), insurance companies can map our high-risk areas based on demographics, geographical boundaries, and past data. With the help of this technology, the claim process also speeds up using image verification of a particular location which measures the percentage of buildings affected by a disaster or calamity.
Forestry and Government
Using remote sensing, governments can take actions related to afforestation, soil erosion, and other environmental degradation practices. Moreover, the technology also helps in revealing important information like rainfall trends, climate change, seasonal weather patterns, and more.
Healthcare services
Getting Geospatial Data from Location intelligence companies can help healthcare providers to understand recent health trends, tracking the speed of infectious diseases and pandemics. Furthermore, location analytics helps hospitals to manage assets like ambulances and staff hospitals as per the requirements in advance.
Geospatial technology and remote sensing data hold the future of data visualization and representation for all sectors of the economy. The opportunities with location intelligence and analytics are endless. The right question to ask with GIS would be: how can’t GIS be used?
Summary: Making the most of the Geo-spatial Information
Anticipating and preparing for uncertainties arising because of changes in spatial conditions or location-based events. Let’s reiterate how geospatial analytics can work in practice:
- Spotting trends in customer behavior to improve retail store performances
- Better customer segmentation and hence, target marketing
- Add context of location and timing to traditional business data with the help of maps that provide accurate insights
To put it in a nutshell, geospatial data can help you understand your customers as well as competitors better–which in turn enable you to strategize top-notch marketing strategies and multiply your sales and revenue.
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